1. Project Overview

• Project Name: Prima Residence

• Type: International Residence Hotel (Serviced Apartments/Hotel)

• Location: Batu Bolong Street, Canggu, Bali, Indonesia

• Key Selling Point: A 3-minute walk (350m) to Batu Bolong Beach, situated on Bali’s “main tourist street” amidst trendy restaurants, clubs, and spas.

• Due Date (Completion): 2nd Quarter of 2027

• Scale: 120 rooms

• Starting Investment: From US $189,000 (likely for a single room/unit)

• Ownership Period: 40 + 30 years (70-year total leasehold, standard for foreign ownership in Indonesia)

2. The Investment Proposition

The core offer is to purchase a hotel room, which will be managed by a professional hotel operator, generating rental income and potential capital appreciation.

• Projected ROI: 12.5% per annum.

• Projected Capital Gains:

  • Over 10 years: $532,000 (253% gain on initial investment)

  • Over 15 years: $969,000 (462% gain on initial investment)

3. Key Investment Highlights (As Presented)

• Experienced Leadership: The project is backed by a team with proven track records:

  • Bobby Sumantri: Over 15 years in construction (developed Ayana Valley, Citadines Berawa Beach).

  • Budi Santosa: Over 25 years in real estate management (advised Le Grande, Philip Morris Indonesia).

  • Bogank Serpiyadi: Over 25 years in hospitality (top positions at Indigo, Panorama Group, Ascott Limited).

• Prime Location in Canggu: Emphasis on its position in a globally recognized hotspot:

  • Named a top global destination for 2025 (#1 in popularity, #2 on Tripadvisor Traveler’s Choice).

  • High concentration of trendy venues within a 100-240 meter radius.

  • Proximity to the ocean drives high rental demand and prices.

• High Demand & Limited Supply: The teaser claims:

  • 80% occupancy rate for beachfront hotels.

  • Demand for 5-star hotels always exceeds supply in this area.

  • 79% of tourists choose hotel-serviced complexes, and 95% prefer to stay near the ocean.

• Developer & Project Security:

  • Local developer with 29 years of market experience.

  • Dedicated credit line secured for the project.

  • AMDAL (Indonesian environmental permit) received in 3 weeks, suggesting smooth regulatory progress.

  • Payment is tied to construction milestones, reducing investor risk.

4. Conclusion of the Message

The Prima Residence as a low-risk, high-reward investment. It leverages the powerful combination of a seasoned development team, the proven profitability of the hotel format in Bali, and an exceptionally trendy location to argue for strong and stable returns through rental yields and significant capital growth over a 10-15 year period.

Important Considerations for a Potential Investor (Critical Analysis)

This is a marketing document. Before making any decision, thorough due diligence is essential:

1. Verification of Claims: Independently verify all data, especially the 12.5% ROI and massive capital gain projections. These are forecasts, not guarantees.

2. Hotel Management Agreement: Scrutinize the agreement with the hotel operator. Understand the fee structure, performance clauses, and who the actual operator will be (it’s mentioned as a “top management company” but not named).

3. Legal Structure: Confirm the legal framework for foreign ownership (typically a leasehold via a PMA company) and all associated taxes and fees.

4. Developer Due Diligence: Research Prima Development’s past projects to verify their track record and reputation.

5. Contract Review: Have all contracts (Sale & Purchase Agreement, Management Agreement) reviewed by a independent lawyer experienced in Indonesian real estate.

6. Market Risk: Consider potential risks like market saturation, changes in tourism trends, or broader economic factors that could affect occupancy rates and rental income.

In summary, Prima Residence presents a compelling opportunity on paper, based on strong market fundamentals. However, its promises must be rigorously validated through independent legal and financial advice before any commitment is made.

Disclaimer: This is an analysis of the provided marketing material. It is a high-end presentation focused on the aspirational benefits. Any potential investment would require independent due diligence, legal review of contracts, and verification of the developer’s track record and construction quality.